Objective
Data centers should not exploit people or environment. Corporations should be held accountable for environmental commitments to their shareholders and consumers.
Microsoft
Microsoft Corporation is a global technology company that develops software (including Windows and Office), cloud computing services (Azure), and AI products. It is one of the largest corporations in the world by market capitalization, with annual revenues exceeding $200 billion.
Why this is a target
Microsoft is a direct contributor to TVA's surging data center load through its Azure cloud infrastructure expansion in the southeastern United States, including the TVA service territory. Microsoft has made high-profile public commitments to be 'carbon negative by 2030' and to match 100% of its electricity consumption with zero-carbon energy — commitments it markets aggressively to enterprise customers, governments, and investors. Consumers and businesses that pay a premium for Microsoft's 'sustainable' cloud services, or that have chosen Azure over competitors partly on climate grounds, have a clear basis to demand accountability. Enterprise customers can threaten to shift workloads to competitors, and individual consumers can pressure Microsoft through its Surface, Xbox, and Microsoft 365 subscription products.
Sources
- https://www.tvppa.com/news/tva-ceo-jeff-lyash-data-centers-now-18-percent-of-industrial-load
- https://www.tennessean.com/story/news/local/2024/10/15/tva-rate-increases-data-centers-coal-plants/
- https://www.sierraclub.org/press-releases/2024/11/sierra-club-calls-out-tva-coal-plants-data-center-demand
- https://www.microsoft.com/en-us/corporate-responsibility/sustainability/report
- https://www.axios.com/2024/09/19/microsoft-carbon-emissions-ai-data-centers
- https://www.theguardian.com/technology/2024/may/15/microsoft-emissions-carbon-negative-2030-ai
- https://www.chattanoogatimes.com/news/local/tva-coal-reversal-kingston-cumberland-data-centers/
- https://www.sierraclub.org/tennessee/pfas-surface-water-testing-northeast-tennessee
Alternatives
Do your own research. We provide sources so you can verify and decide for yourself.
Pledges you can make
Bing powers Microsoft's advertising revenue and AI search investments. Switching to DuckDuckGo, Brave Search, or Google reduces Microsoft's search ad revenue and data collection.
Edge is Microsoft's primary consumer data collection and advertising surface. Removing it in favor of Firefox or Brave directly reduces Microsoft's browser market share and associated ad revenue.
Microsoft 365 subscriptions are a core consumer revenue stream. Cancelling and switching to free alternatives like LibreOffice or Google Docs withdraws direct recurring revenue from Microsoft.
Game Pass is one of Microsoft's fastest-growing consumer subscription services. Cancelling removes recurring revenue and signals reduced demand for Microsoft's gaming ecosystem.
OneDrive is bundled with Microsoft 365 and used by millions of consumers. Migrating to Proton Drive, Nextcloud, or another provider reduces Microsoft's cloud storage revenue and data access.
Windows is Microsoft's foundational consumer product and the gateway to its entire ecosystem. Switching to Linux (such as Ubuntu or Fedora) eliminates Microsoft's OS licensing revenue and removes the company's primary consumer data collection platform.
Objective
Regulate Project River - Bradley County TN
Project River
Project River is a proposed $11.3 billion industrial campus and data center development slated for approximately 850 acres along the Hiwassee River in Bradley County, Tennessee. The project, whose developers have not been fully publicly identified, is described as a large-scale tech infrastructure and manufacturing campus intended to be self-sufficient in energy and water production.
Why this is a target
Project River represents one of the largest proposed industrial developments in Tennessee history, situated along a sensitive river corridor. Demanding independent environmental review before any permits are issued is a concrete, achievable campaign goal. Because the project's developers are seeking local and potentially state-level permits, community members and elected officials represent direct leverage points. Future tenants, investors, and financing partners of the campus are also potential pressure targets, as reputational and financial risk to the project could delay or reshape its environmental terms.
Sources
- https://www.timesfreepress.com/news/business/aroundregion/story/2024/sep/17/project-river-11-billion-campus-proposed-bradley/502663/
- https://www.wrcbtv.com/story/51234567/project-river-11-billion-campus-proposed-for-bradley-county
- https://www.chattanoogan.com/2024/9/17/project-river.aspx
- https://projectriver.energy/
Alternatives
Do your own research. We provide sources so you can verify and decide for yourself.
Pledges you can make
An $11.3B data center says trust us on water. Should we? context: No named regulator, environmental permit, or independent engineer has confirmed the water and power claims — just the developer's own materials, per the Times Free Press.
Contact the commissioners at the website: https://bradleycountytn.gov/county-government/county-commission/
Two forums. Two chances to demand proof. description: Attend the meetings and demanding independent verification of Project River's water and power claims before ground breaks.
Saturday, September 12, 2026- 10:00 am - 12:00 pm at PIE Center, 2337 Parker St. NW, Cleveland
Two forums. Two chances to demand proof. Attend the meetings and demanding independent verification of Project River's water and power claims before ground breaks.
Tuesday, September 1, 2026- 6:00 - 8:00 pm at PIE Center, 2337 Parker St. NW, Cleveland
Objective
Fund Green Energy
Corporations have made green energy commitments but aren't following through on their promises.
Delta Air Lines
Delta Air Lines is one of the largest U.S. airlines, carrying hundreds of millions of passengers annually on domestic and international routes.
Why this is a target
Delta's carbon neutrality claims were fraudulent because its reliance on carbon offsets — particularly REDD+ forestry credits purchased through third-party providers — did not deliver the claimed emissions reductions. Independent research by organizations including the Guardian/Zeit/SourceMaterial (January 2023) found that over 90% of Delta's rainforest offset credits were 'phantom credits' that did not represent real carbon reductions.
Sources
Alternatives
Do your own research. We provide sources so you can verify and decide for yourself.
Pledges you can make
Removing the app reduces Delta's mobile engagement metrics and makes it less convenient to book future flights with them. It's a visible signal of disengagement that costs you nothing.
Pausing SkyMiles credit card spending and award redemptions reduces transaction revenue Delta earns from its co-branded American Express partnership. Delta earns billions annually from this card arrangement.
Choosing a competitor such as Southwest, United, or American for your next trip directly redirects ticket revenue away from Delta. Airfare is one of Delta's primary consumer revenue streams.
Closing your co-branded Delta American Express card eliminates ongoing interchange and partnership revenue that Delta collects from your spending. Delta's credit card partnership generates over $6 billion in annual revenue.
Cancelling a Sky Club membership removes recurring subscription revenue and reduces Delta's ability to upsell premium lounge access. Annual memberships cost $695 or more, making this a meaningful financial withdrawal.
Pledging to avoid all Delta flights for an extended period forces a meaningful lifestyle adjustment for frequent travelers but delivers sustained, direct revenue loss to the airline. For business travelers especially, this represents significant economic pressure.
Objective
Reduce greenhouse gasses
Chevron
Chevron is a major integrated energy company with thousands of consumer-facing Chevron and Texaco branded gas stations across the United States. They sell fuel and convenience products directly to millions of consumers.
Why this is a target
Chevron's retail gas stations give consumers a direct daily spending relationship. The Texaco sub-brand adds additional consumer reach. Switching gas stations or moving to EVs is a straightforward consumer action.
Alternatives
Do your own research. We provide sources so you can verify and decide for yourself.
Pledges you can make
Removing the Chevron app reduces engagement with their loyalty ecosystem and digital fuel pricing tools, signaling disengagement from their consumer data pipeline.
The Chevron Techron Advantage card drives fuel purchases and earns Chevron revenue through transaction fees and financing; cancelling it removes a direct financial relationship with the company.
Chevron's core consumer revenue comes from retail fuel sales at its branded stations; choosing a competitor at the pump for 30 days directly reduces their sales volume.
Making a permanent switch away from Chevron and Texaco stations to an independent or competitor brand creates a lasting reduction in Chevron's retail fuel revenue.
Chevron sells consumer lubricants under brands like Havoline and Delo; switching to alternatives like Mobil 1 or Castrol removes recurring spending from Chevron's consumer products segment.
Requesting that your brokerage or retirement fund exclude Chevron stock reduces institutional demand for their shares and signals investor-level disapproval, representing the highest-impact individual financial action available.
Objective
Protect National Parks
Chevron
Chevron is a major integrated energy company with thousands of consumer-facing Chevron and Texaco branded gas stations across the United States. They sell fuel and convenience products directly to millions of consumers.
Why this is a target
Gas station boycotts are highly actionable — consumers can switch brands at minimal cost. Chevron's Texaco brand expands their retail footprint making them doubly targetable. Their public lands lobbying record is well documented.
Alternatives
Do your own research. We provide sources so you can verify and decide for yourself.
Pledges you can make
Leaving a public review at your nearest Chevron station signals consumer dissatisfaction and is visible to thousands of potential customers. It takes only minutes and requires no spending change.
Removing the Chevron app reduces engagement with their digital loyalty ecosystem and signals disengagement from their consumer data pipeline. It is quick, free, and immediately impactful.
Closing a co-branded Chevron credit card removes a recurring financial relationship that drives loyalty spending at Chevron stations. This directly reduces Chevron's consumer revenue and loyalty program metrics.
Choosing a competitor station for all fill-ups over a month directly reduces Chevron's retail fuel revenue. Even a modest shift in consumer spending across many participants creates measurable economic pressure.
Chevron sells consumer lubricants and motor oil (including the Havoline brand) through retail auto stores. Switching to a competitor brand withdraws spending from a profitable consumer product line.
Making a long-term commitment to avoid all Chevron and Texaco-branded stations is the most direct and sustained form of consumer economic pressure available against Chevron's retail fuel business. Over time, this represents hundreds of dollars in redirected spending.
Objective
Test for PFAS in biosolids fertilizer
Synagro Technologies (Liberty Compost (CA), New England Fertilizer Company (NEFCO)
Synagro is the largest recycler of biosolids in the United States, processing and distributing sewage sludge as fertilizer to agricultural lands across the country. Users of biosolids demand PFAS testing.
Why this is a target
Synagro is the primary actor in the biosolids-as-fertilizer supply chain and has municipal contracts that are financed by taxpayer dollars. While primarily B2B, Synagro's parent company Clean Harbors has consumer-facing environmental services. Targeting Synagro through municipalities and public pressure campaigns is highly viable.
Sources
- https://nationalaglawcenter.org/farmers-file-suit-over-pfas-contamination/
- https://www.mgmlaw.com/news-insights/biosolids-on-trial-the-pfas-lawsuit-against-synagro
- https://www.nytimes.com/2025/03/28/climate/sewage-sludge-fertilizer-pfas-synagro-forever-chemicals.html
- https://extension.psu.edu/an-overview-of-pfas-and-land-applied-biosolids
- https://www.sciencedirect.com/science/article/pii/S0304389424027493#:~:text=PFAS%20concentrations%20ranged%20from%2018,on%20average%20in%20biosolids%20ash.
Alternatives
Do your own research. We provide sources so you can verify and decide for yourself.
Pledges you can make
Public reviews affect Synagro's reputation with municipalities and institutional clients who research vendors online. A detailed, factual review about your concerns with their biosolids practices can influence procurement decisions.
Synagro supplies treated biosolids and compost products to agricultural and landscaping customers. Sourcing these inputs from a competitor removes direct revenue and signals market dissatisfaction.
Some municipalities contract Synagro to manage residential organic waste programs. Opting out of participation reduces the throughput metrics Synagro uses to justify and renew those contracts.
Synagro markets finished compost and biosolids-derived soil products under various brand names at retail garden centers. Switching to alternative compost brands removes consumer revenue and weakens their retail distribution case.
If you work in facilities management, agriculture, or municipal contracting, removing Synagro as an approved vendor directly cuts into their B2B revenue pipeline. This is one of the most direct economic actions an individual professional can take.
For decision-makers at municipalities, utilities, or commercial facilities, ending or not renewing a biosolids processing contract is the highest-impact action available. Synagro's core revenue depends on long-term service contracts with institutional clients.
Objective
Protect Rivers and Lakes
Tyson Foods
Tyson Foods is one of the largest meat processing companies in the United States, selling chicken, beef, and pork products under the Tyson, Jimmy Dean, Ball Park, and other consumer brands. Its products are found in virtually every U.S. grocery store.
Why this is a target
Tyson is one of the most recognizable meat brands in the U.S. with direct consumer sales at grocery stores nationwide. Consumers can switch to competing brands or reduce meat consumption. The water pollution record is well-documented, and the company has faced multiple legal actions.
Sources
- https://www.theguardian.com/environment/2024/apr/30/tyson-foods-toxic-pollutants-lakes-rivers#:~:text=2m%20deep-,Researchers%20at%20the%20Union%20of%20Concerned%20Scientists%20estimate%20that%20from,that%20pool%20would%20look%20like.
- https://sentientmedia.org/tyson-foods-drop-climate-smart-label/
- https://www.asyousow.org/resolutions/2025/08/20-tyson-disclosure-of-waste-lagoon-harm-mitigation-practices
- https://www.kosu.org/local-news/2025-12-05/tyson-says-no-new-oklahoma-poultry-contracts-unless-state-eases-up-on-pollution-lawsuit
- https://talkbusiness.net/2026/02/tyson-foods-cargill-settle-with-oklahoma-in-illinois-river-watershed-case/
Alternatives
Do your own research. We provide sources so you can verify and decide for yourself.
Pledges you can make
Public reviews influence purchasing decisions and are visible to both consumers and retailers. Negative review volume signals declining consumer sentiment and can impact product placement and sales.
Tyson Foods' core retail revenue comes from branded meat products sold in grocery stores. A 30-day pause directly reduces their consumer revenue and signals demand decline to retailers who track sell-through rates.
Tyson controls brands including Tyson, Jimmy Dean, Ball Park, Hillshire Farm, and State Fair. Permanently switching to competitors like Perdue, Foster Farms, or store-brand alternatives removes recurring revenue from their brand portfolio.
These sub-brands represent significant processed meat revenue for Tyson Foods. Withdrawing from these product lines across multiple categories amplifies economic pressure beyond just the core Tyson chicken brand.
Retailers respond to shopper requests and use purchasing data to make stocking decisions. Visible consumer preference for alternatives signals to store buyers that Tyson shelf space could be reduced.
A permanent, whole-household boycott covering all Tyson-owned brands — including Tyson, Jimmy Dean, Ball Park, Hillshire Farm, Aidells, and State Fair — delivers sustained revenue loss and sends the strongest possible consumer signal.
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