Cause

Climate

Environmental pressure, fossil-fuel divestment, corporate accountability.

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by Buckoff View campaign

Objective

Data centers should not exploit people or environment. Corporations should be held accountable for environmental commitments to their shareholders and consumers.

Targets

Microsoft

Microsoft Corporation is a global technology company that develops software (including Windows and Office), cloud computing services (Azure), and AI products. It is one of the largest corporations in the world by market capitalization, with annual revenues exceeding $200 billion.

Why this is a target

Microsoft is a direct contributor to TVA's surging data center load through its Azure cloud infrastructure expansion in the southeastern United States, including the TVA service territory. Microsoft has made high-profile public commitments to be 'carbon negative by 2030' and to match 100% of its electricity consumption with zero-carbon energy — commitments it markets aggressively to enterprise customers, governments, and investors. Consumers and businesses that pay a premium for Microsoft's 'sustainable' cloud services, or that have chosen Azure over competitors partly on climate grounds, have a clear basis to demand accountability. Enterprise customers can threaten to shift workloads to competitors, and individual consumers can pressure Microsoft through its Surface, Xbox, and Microsoft 365 subscription products.

Sources

Alternatives

Apple (stronger public climate commitments, carbon neutral goal by 2030, uses renewable energy in data centers) Google/Workspace (100% renewable energy matched since 2017, carbon-free energy goal by 2030 — note: still a large tech corp) Linux + LibreOffice (free, open-source OS and productivity suite — zero corporate data center dependency for basic use) Zoho (independent, privately held, no VC pressure, offices powered increasingly by solar, strong privacy stance) Nextcloud (self-hosted or locally-hosted cloud alternative, minimal data center footprint, open-source) Proton (Swiss-based, privacy-first, powered by renewable energy, offers Drive, Mail, Calendar as Office/OneDrive alternatives) Fastmail (independent email provider, Australian-owned, strong privacy, renewable energy commitments) Chattanooga's EPB (Electric Power Board) Digital Services (local fiber and tech infrastructure — EPB is a publicly owned utility with strong renewable energy investment and smart grid leadership) Local IT consultants and MSPs in Chattanooga (redirect IT spending to locally owned managed service providers who can deploy open-source stacks) Collabora Online (open-source, enterprise-grade LibreOffice in the browser — supports local or cooperative hosting)

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to i will switch my default search engine from bing to a non-microsoft alternative easy

Bing powers Microsoft's advertising revenue and AI search investments. Switching to DuckDuckGo, Brave Search, or Google reduces Microsoft's search ad revenue and data collection.

I pledge to i will uninstall microsoft edge and use a different browser easy

Edge is Microsoft's primary consumer data collection and advertising surface. Removing it in favor of Firefox or Brave directly reduces Microsoft's browser market share and associated ad revenue.

I pledge to i will cancel my microsoft 365 personal or family subscription medium

Microsoft 365 subscriptions are a core consumer revenue stream. Cancelling and switching to free alternatives like LibreOffice or Google Docs withdraws direct recurring revenue from Microsoft.

I pledge to i will cancel my xbox game pass or pc game pass subscription medium

Game Pass is one of Microsoft's fastest-growing consumer subscription services. Cancelling removes recurring revenue and signals reduced demand for Microsoft's gaming ecosystem.

I pledge to i will switch my personal cloud storage from onedrive to a non-microsoft alternative medium

OneDrive is bundled with Microsoft 365 and used by millions of consumers. Migrating to Proton Drive, Nextcloud, or another provider reduces Microsoft's cloud storage revenue and data access.

I pledge to i will replace windows on my personal computer with a linux-based operating system hard

Windows is Microsoft's foundational consumer product and the gateway to its entire ecosystem. Switching to Linux (such as Ubuntu or Fedora) eliminates Microsoft's OS licensing revenue and removes the company's primary consumer data collection platform.