Objective
Protect voting rights
Fight voter suppression, gerrymandering, and dark money in elections.
AT&T
AT&T is one of the largest telecommunications companies in the United States, providing wireless, broadband, and media services to over 200 million customers.
Why this is a target
AT&T has been a major political donor to candidates and PACs that have worked to undermine voting rights, suppress voter turnout, and gerrymander congressional districts. Between 2020 and 2024, AT&T donated millions to state legislators who sponsored restrictive voting bills.
Sources
- https://www.latimes.com/world-nation/story/2021-04-05/corporations-donated-millions-voting-restrictions-backers
- https://www.pbs.org/newshour/politics/corporations-gave-over-50-million-to-backers-of-voting-restrictions
- https://www.opensecrets.org/orgs/at-t-inc/summary?id=D000000076
- https://www.citizen.org/article/corporate-sponsors-of-voter-suppression-state-lawmakers-50-million/
- https://www.texastribune.org/2022/10/26/att-valero-pacs-midterms/
Alternatives
Do your own research. We provide sources so you can verify and decide for yourself.
Pledges you can make
Post on social media, text friends, or email family about why you're taking a stand. Boycotts only work when they spread.
Move to a cheaper plan or drop add-on services. Less revenue per subscriber puts pressure on the company.
Port your number to a carrier with less anti-democracy spending. This directly reduces AT&T's subscriber count, which drives their stock price.
Objective
Fighting Election Disinformation
Meta Platforms (Facebook/Instagram)
Meta operates Facebook, Instagram, and WhatsApp, some of the world's largest social media platforms used by billions of consumers daily.
Why this is a target
Meta has massive consumer leverage — hundreds of millions of Americans use Facebook and Instagram daily and pay indirectly through data and attention. Advertisers also exert pressure. The fact-checking rollback is a concrete, recent, high-profile policy reversal that directly enables election misinformation. Consumers can delete accounts, reduce usage, and pressure advertisers. Strong broken-commitment angle since Meta previously invested heavily in election integrity infrastructure.
Sources
Alternatives
Do your own research. We provide sources so you can verify and decide for yourself.
Pledges you can make
Meta's ad revenue depends on your time and attention — every hour you spend on their platforms is data they sell to advertisers. Reducing your usage directly shrinks the audience metrics they pitch to ad buyers.
Removing the app reduces Meta's mobile data collection and ad impression opportunities. It also signals platform abandonment in their active-user metrics, which directly affects advertiser confidence.
Instagram is Meta's fastest-growing ad revenue platform — losing active mobile users damages the engagement statistics they use to justify ad pricing. Deleting the app cuts off their mobile tracking and ad delivery to you.
Meta Verified is a paid subscription tier on Facebook and Instagram — cancelling it directly removes recurring subscription revenue from Meta's bottom line.
Moving your social activity to alternatives like Mastodon, Bluesky, or LinkedIn permanently reduces your ad-revenue value to Meta. Long-term platform migration is the most durable form of economic pressure.
Permanently closing your accounts removes you from Meta's user base, reducing the audience size and demographic data they sell to advertisers. This is the highest-impact individual action against Meta's core business model.
Objective
Protect Free Press
X Corp (Twitter/X)
X, formerly Twitter, is a social media platform and major news distribution channel owned by Elon Musk. It functions as a real-time public square where journalists, politicians, and citizens share information.
Why this is a target
X has a large consumer user base that pays for X Premium subscriptions and uses the free platform daily. Advertisers and consumers can withdraw. The platform's direct attacks on individual journalists and systematic dismantling of press safety infrastructure make the harm narrative concrete. High public awareness and ongoing media coverage strengthen the campaign case.
Sources
Alternatives
Do your own research. We provide sources so you can verify and decide for yourself.
Pledges you can make
Reducing your daily active usage lowers X's engagement metrics, which directly impacts its ability to charge advertisers premium rates. Even a temporary pause signals to the platform that users have alternatives.
Removing the app reduces your passive engagement and ad impressions, cutting into X's core advertising revenue. App uninstalls are tracked by advertisers and can influence brand safety decisions.
X Premium is one of X Corp's direct-to-consumer revenue streams; cancelling removes recurring subscription income and reduces the company's reported paying user count. Navigate to Settings > Subscriptions to cancel.
Higher-tier X subscriptions represent premium recurring revenue; cancelling these plans has an outsized financial impact compared to basic tiers and reduces X's ability to demonstrate subscription growth to investors.
Moving your regular posting and engagement to a platform like Mastodon, Bluesky, or Threads transfers your attention and ad-revenue-generating activity away from X. Sustained migration by users weakens X's advertiser value proposition.
Permanently deactivating your account removes you from X's user base and monthly active user count, a key metric used to attract advertisers and justify valuation. This is the most impactful individual action available to a consumer.
Objective
Fair Campaign Finance
Amazon
Amazon is the dominant U.S. e-commerce and cloud computing company, operating Amazon Web Services (AWS), Amazon.com retail, and numerous consumer services.
Why this is a target
Amazon has unparalleled consumer leverage — Prime memberships, Amazon.com shopping, Whole Foods, Kindle, Alexa devices. Consumers can cancel Prime, shop elsewhere, and buy competing devices. The company's resumption of donations to anti-certification candidates despite a public pledge is a documented broken commitment.
Sources
Alternatives
Do your own research. We provide sources so you can verify and decide for yourself.
Pledges you can make
Pausing all Amazon purchases for 30 days directly reduces revenue and forces you to discover alternative retailers. Even a temporary halt demonstrates that consumer habits can change.
Removing the app creates friction that reduces impulse purchases and cuts Amazon's mobile engagement metrics. It's a low-cost, reversible action that signals disengagement.
Redirecting everyday purchases to competitors like Target, Walmart, eBay, Etsy, or local retailers directly shifts revenue away from Amazon. Identifying a preferred alternative and making it your default shopping destination creates a lasting habit change.
Prime membership fees are a significant recurring revenue stream for Amazon, and cancellation also reduces the incentive to default to Amazon for everyday purchases. This is one of the most direct ways to cut your financial relationship with the company.
Amazon's media subscriptions generate recurring revenue and lock consumers into its ecosystem; cancelling in favor of Spotify, Libby, or other alternatives withdraws both money and engagement data. Switching to a competitor also strengthens rival platforms.
AWS is Amazon's largest profit center; businesses and developers who migrate workloads to Google Cloud, Microsoft Azure, or other providers create substantial financial impact. This is a high-effort, high-impact action for those with professional or entrepreneurial ties to AWS.
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