Cause

Democracy

Anti-authoritarian action, voting rights, protecting public institutions.

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by Buckoff View campaign

Objective

Fair Campaign Finance

Targets

Amazon

Amazon is a multinational technology and e-commerce conglomerate operating one of the world's largest cloud computing platforms (Amazon Web Services, or AWS), as well as retail, logistics, streaming, and advertising businesses. AWS alone generated over $90 billion in annual revenue in 2023 and operates hundreds of data centers globally, making Amazon one of the largest consumers of electricity on Earth.

Why this is a target

Amazon has unparalleled consumer leverage — Prime memberships, Amazon.com shopping, Whole Foods, Kindle, Alexa devices. Consumers can cancel Prime, shop elsewhere, and buy competing devices. The company's resumption of donations to anti-certification candidates despite a public pledge is a documented broken commitment.

Sources

Alternatives

Bookshop.org (independent bookstore network, donates to local bookshops) ThriftBooks (used books, lower carbon footprint per shipment) Powell's Books (worker-friendly, independent, ships nationally) Local Chattanooga bookstores: McKay Used Books (East Ridge/Chattanooga area) Etsy (independent sellers, some certified sustainable shops) eBay (secondhand/refurbished focus reduces manufacturing emissions) Walmart.com (comparable convenience, lower AWS cloud dependency) Target (omnichannel retail, Chattanooga store presence, sustainability commitments) Chewy / Petco (for pet supplies, non-Amazon supply chain) Instacart / local grocery delivery (supports local grocers like Earth Fare or Whole Foods alternatives) Imperfect Foods (sustainable food delivery, reduces food waste) Thrive Market (B Corp certified, sustainability-focused grocery delivery) Azure Standard (bulk natural foods cooperative delivery) REI Co-op (worker-member co-op, strong environmental advocacy, ships nationally) Patagonia (climate-committed apparel, 1% for the Planet member) Grove Collaborative (B Corp, eco-friendly household goods) iHerb (health/wellness goods, not Amazon-affiliated) Chewy.com (pet supplies, independent of Amazon ecosystem) Rakuten / ShopLocal.com (redirect spending to local Chattanooga retailers) Chattanooga Market vendors (local artisans, zero-shipping footprint) Tennessee Aquarium Conservation Institute gift shop (local, mission-aligned) Co-op shops via National Co+op Grocers (find local member stores)

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to stop using amazon for one month easy

Pausing all Amazon purchases for 30 days directly reduces revenue and forces you to discover alternative retailers. Even a temporary halt demonstrates that consumer habits can change.

1 pledged

I pledge to delete the amazon shopping app from my phone easy

Removing the app creates friction that reduces impulse purchases and cuts Amazon's mobile engagement metrics. It's a low-cost, reversible action that signals disengagement.

1 pledged

I pledge to switch my online shopping to an alternative retailer medium

Redirecting everyday purchases to competitors like Target, Walmart, eBay, Etsy, or local retailers directly shifts revenue away from Amazon. Identifying a preferred alternative and making it your default shopping destination creates a lasting habit change.

1 pledged

I pledge to cancel my amazon prime membership medium

Prime membership fees are a significant recurring revenue stream for Amazon, and cancellation also reduces the incentive to default to Amazon for everyday purchases. This is one of the most direct ways to cut your financial relationship with the company.

I pledge to cancel my amazon music, audible, or kindle unlimited subscription medium

Amazon's media subscriptions generate recurring revenue and lock consumers into its ecosystem; cancelling in favor of Spotify, Libby, or other alternatives withdraws both money and engagement data. Switching to a competitor also strengthens rival platforms.

I pledge to cancel amazon web services or move my business off aws hard

AWS is Amazon's largest profit center; businesses and developers who migrate workloads to Google Cloud, Microsoft Azure, or other providers create substantial financial impact. This is a high-effort, high-impact action for those with professional or entrepreneurial ties to AWS.