Cause

Democracy

Anti-authoritarian action, voting rights, protecting public institutions.

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by Buckoff View campaign

Objective

Fighting Election Disinformation

Meta Platforms (Facebook/Instagram)

Meta operates Facebook, Instagram, and WhatsApp, some of the world's largest social media platforms used by billions of consumers daily.

Why this is a target

Meta has massive consumer leverage — hundreds of millions of Americans use Facebook and Instagram daily and pay indirectly through data and attention. Advertisers also exert pressure. The fact-checking rollback is a concrete, recent, high-profile policy reversal that directly enables election misinformation. Consumers can delete accounts, reduce usage, and pressure advertisers. Strong broken-commitment angle since Meta previously invested heavily in election integrity infrastructure.

Sources

Alternatives

LinkedIn (Microsoft-owned, stronger professional focus, less misinformation history) Mastodon (decentralized, open-source, community-moderated social network) Bluesky (decentralized protocol, user-controlled feeds, no algorithmic amplification of health misinformation) Nextdoor (hyperlocal focus, community-oriented, less global misinformation spread) Pinterest (visual platform, has implemented health misinformation policies more proactively) Signal (private messaging alternative to WhatsApp/Messenger) Tumblr (independent platform, smaller scale, community-driven moderation) Local community boards and neighborhood apps (Patch, local Facebook Groups replaced by Nextdoor) Substack (direct creator-to-audience newsletters, no algorithmic health content distortion) MeWe (privacy-focused, no ads, no algorithmic news feed manipulation)

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to pause facebook and instagram usage for one month easy

Meta's ad revenue depends on your time and attention — every hour you spend on their platforms is data they sell to advertisers. Reducing your usage directly shrinks the audience metrics they pitch to ad buyers.

I pledge to delete the facebook app from my phone medium

Removing the app reduces Meta's mobile data collection and ad impression opportunities. It also signals platform abandonment in their active-user metrics, which directly affects advertiser confidence.

1 pledged

I pledge to delete the instagram app from my phone medium

Instagram is Meta's fastest-growing ad revenue platform — losing active mobile users damages the engagement statistics they use to justify ad pricing. Deleting the app cuts off their mobile tracking and ad delivery to you.

I pledge to cancel my meta verified subscription medium

Meta Verified is a paid subscription tier on Facebook and Instagram — cancelling it directly removes recurring subscription revenue from Meta's bottom line.

I pledge to switch my primary social network to a meta alternative hard

Moving your social activity to alternatives like Mastodon, Bluesky, or LinkedIn permanently reduces your ad-revenue value to Meta. Long-term platform migration is the most durable form of economic pressure.

I pledge to delete my facebook and instagram accounts entirely hard

Permanently closing your accounts removes you from Meta's user base, reducing the audience size and demographic data they sell to advertisers. This is the highest-impact individual action against Meta's core business model.