Cause

Democracy

Anti-authoritarian action, voting rights, protecting public institutions.

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by Buckoff View campaign

Objective

Protect Free Press

Targets

X Corp (Twitter/X)

X, formerly Twitter, is a social media platform and major news distribution channel owned by Elon Musk. It functions as a real-time public square where journalists, politicians, and citizens share information.

Why this is a target

X has a large consumer user base that pays for X Premium subscriptions and uses the free platform daily. Advertisers and consumers can withdraw. The platform's direct attacks on individual journalists and systematic dismantling of press safety infrastructure make the harm narrative concrete. High public awareness and ongoing media coverage strengthen the campaign case.

Sources

Alternatives

Mastodon (open-source, decentralized, community-governed social network) Bluesky (decentralized protocol, user-controlled moderation, no billionaire owner) Threads by Meta (large user base, Instagram integration — with caveats) Post.News (news-focused, journalist-friendly, pro-press-freedom founding mission) Flipboard (curated news aggregator, supports open social standards) LinkedIn (professional network, Microsoft-owned, stronger content moderation policies) Substack (writer/journalist-owned publishing, direct reader relationships, free press focus) Spoutible (founded explicitly around safety and democratic values) Counter.Social (ad-free, bot-free, U.S.-focused, blocks known disinformation sources) Local and independent journalism outlets (direct subscriptions support free press at the source)

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to pause using x for one month easy

Reducing your daily active usage lowers X's engagement metrics, which directly impacts its ability to charge advertisers premium rates. Even a temporary pause signals to the platform that users have alternatives.

I pledge to delete the x app from my phone easy

Removing the app reduces your passive engagement and ad impressions, cutting into X's core advertising revenue. App uninstalls are tracked by advertisers and can influence brand safety decisions.

1 pledged

I pledge to cancel my x premium (formerly twitter blue) subscription medium

X Premium is one of X Corp's direct-to-consumer revenue streams; cancelling removes recurring subscription income and reduces the company's reported paying user count. Navigate to Settings > Subscriptions to cancel.

I pledge to cancel my x premium+ or verified organization subscription medium

Higher-tier X subscriptions represent premium recurring revenue; cancelling these plans has an outsized financial impact compared to basic tiers and reduces X's ability to demonstrate subscription growth to investors.

I pledge to switch my primary social media activity to an alternative platform medium

Moving your regular posting and engagement to a platform like Mastodon, Bluesky, or Threads transfers your attention and ad-revenue-generating activity away from X. Sustained migration by users weakens X's advertiser value proposition.

1 pledged

I pledge to deactivate my x account entirely hard

Permanently deactivating your account removes you from X's user base and monthly active user count, a key metric used to attract advertisers and justify valuation. This is the most impactful individual action available to a consumer.