Objective
Make Textbooks for College Affordable
Pearson
Pearson PLC is a British multinational education publishing and assessment services company, and one of the largest educational publishers in the world. It produces college textbooks, digital learning platforms (including Pearson+, MyLab, and Mastering), and standardized testing materials used across U.S. higher education.
Why this is a target
Pearson is one of the dominant players in the U.S. college textbook market, giving it outsized influence over the prices students pay and the formats available to them. Students and professors are the direct consumers and decision-makers, meaning organized pressure — including faculty adoption choices and student purchasing decisions — creates real leverage. Alternatives exist, including open educational resources (OER) such as OpenStax, institutional library e-reserves, and independent open-access platforms, giving students and faculty credible switching options. Because Pearson's revenue depends heavily on per-semester access-code sales and subscription renewals, even modest reductions in adoption rates translate directly into financial pressure.
Sources
- https://www.highereddive.com/spons/the-hidden-cost-of-the-textbook-tax/812657/
- https://news.sunyempire.edu/empires-textbook-affordability-initiative-boosts-student-success/
- https://www.stpetersburg.usf.edu/news/2021/textbook-affordability-initiative-saves-million.aspx
- https://www.pearson.com/en-us/higher-education/products-services/affordability-access.html
- https://ssrl.osu.edu/our-work/publications/affordability/college-textbook-affordability-landscape-evidence-and-policy-directions/
- https://www.youtube.com/watch?v=6qwVrQk8dYQ
- https://www.freedoniagroup.com/blog/tackling-the-college-affordability-crisis
- https://educationdata.org/average-cost-of-college-textbooks
- http://www.ed.gov/grants-and-programs/grants-higher-education/improvement-of-postsecondary-education/open-textbooks-pilot-program-84116t
- https://commons.erau.edu/oe-week/2026/textbook-affordability-champions/
- https://learningunlimited.lehigh.edu/program-goals
Alternatives
Do your own research. We provide sources so you can verify and decide for yourself.
Pledges you can make
Negative reviews reduce app store ratings and discourage new customers from purchasing Pearson's digital products, directly impacting their ability to acquire new users.
Removing the app signals disengagement and, if combined with cancellation, reduces Pearson's active user metrics which matter to investors and institutional partners.
Pearson+ is a core direct-to-consumer revenue stream; cancellations reduce recurring subscription income and pressure Pearson to reconsider pricing and access policies.
Choosing used or rental copies cuts Pearson out of the sale entirely, directly reducing their print and digital textbook revenue which remains a major income source.
Platforms like OpenStax offer peer-reviewed, free textbooks that can replace Pearson titles; shifting to these alternatives eliminates Pearson's revenue from your enrollment entirely.
Formally requesting alternative materials through your institution's academic or textbook committee creates institutional-level pressure that can eliminate Pearson contracts worth thousands of dollars per course section.
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