Cause

Labor

Worker solidarity, union rights, fair wages and bargaining power.

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by Buckoff View campaign

Objective

Digital Sovereignty & Human Labor

Targets

Chegg

Chegg, Inc. is a publicly traded education technology company (NYSE: CHGG) headquartered in Santa Clara, California, that offers digital and physical textbook rentals, homework help, tutoring, and online learning services primarily to U.S. college students. The company reports serving millions of students annually and generates significant revenue through its subscription-based 'Chegg Study' platform and textbook rental/sales marketplace.

Why this is a target

Chegg is a direct consumer subscription service for students at approximately $15/month. Students can switch to free AI tools or Khan Academy. Chegg's trajectory as a company that harvested student labor to build AI that then displaced that same student economy is a powerful object lesson in the AI colonialism narrative.

Sources

Alternatives

Khan Academy (free, nonprofit, human-created educational content — strong mission alignment) Coursera (university-partnered courses with human instructors and peer interaction) edX / 2U (accredited human-taught courses from real universities) Quizlet (peer-created study sets, tutor marketplace with human tutors) Wyzant (connects students directly with independent human tutors — supports educator labor) Varsity Tutors (live human tutoring sessions, supports tutor employment) Bartleby by Barnes & Noble Education (human expert Q&A, though monitor AI expansion) Numerade (video-based human educator explanations for STEM) Brainly (peer-to-peer student community, human-driven answers) Local library systems (free access to textbooks, tutors, and study resources — fully public) University tutoring centers (on-campus human tutors, often free for enrolled students) Open Library / Internet Archive (free textbook access, nonprofit) Reddit study communities (r/HomeworkHelp, subject-specific subs — human peer support) Discord study servers (peer-to-peer human learning communities)

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to i will uninstall the chegg app from my phone easy

Removing the app reduces Chegg's active user metrics and signals disengagement to advertisers and investors who track app usage data.

I pledge to i will stop using chegg's free study tools and switch to a free alternative like khan academy or course hero easy

Chegg monetizes free users through ads and upsell funnels; migrating to alternatives directly reduces their traffic and ad revenue.

I pledge to i will pause my chegg subscription for the maximum available period medium

Pausing interrupts Chegg's recurring subscription revenue and signals churn risk, which affects their reported subscriber counts.

I pledge to i will cancel my chegg study or chegg study pack subscription medium

Chegg's primary revenue driver is its subscription services; cancellations directly reduce monthly recurring revenue and are tracked closely by the company and its investors.

I pledge to i will return or sell my chegg-rented textbooks and switch to a competing rental or purchase platform medium

Chegg's textbook rental and sales segment contributes meaningful revenue; redirecting those transactions to competitors like VitalSource or Amazon Textbooks weakens this revenue stream.

I pledge to i will cancel all chegg services and permanently close my chegg account hard

A full account closure eliminates Chegg's ability to re-engage you through promotions or free trials and removes your data from their active user base, sending the strongest possible signal of consumer withdrawal.