Cause

Women's Rights

Reproductive freedom, equal pay, gender justice.

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Objective

Support Women's Reproductive Health

Hobby Lobby

Hobby Lobby sells arts and crafts supplies, home décor, fabric, and seasonal merchandise, employing tens of thousands of workers nationwide.

Why this is a target

Hobby Lobby's customer base is disproportionately women, who make up the majority of craft and home décor shoppers — the same demographic most directly harmed by the company's restrictive employee health coverage policies. Consumers can redirect spending to competitors such as Michaels, Jo-Ann Stores (or its successor operations), or Amazon for similar products, creating direct financial leverage. Because Hobby Lobby is a consumer-facing retail brand dependent on foot traffic and brand goodwill, sustained public pressure and purchasing boycotts can materially affect revenue and brand reputation. The company's high-profile Supreme Court victory has made it a recognized symbol in debates over employer-controlled reproductive health access, giving a campaign clear public resonance.

Alternatives

JOANN Stores (publicly committed to inclusive workplace policies; broad national footprint) Michaels (large craft chain with employee health benefit expansions; widely accessible) AC Moore (regional craft chain; no documented anti-reproductive-rights positions) Amazon Handmade / Amazon Arts & Crafts (broad selection, accessible pricing, no documented opposition to reproductive healthcare) Etsy (B Corp certified; vocal support for LGBTQ+ and women's rights; marketplace for independent makers) Blick Art Materials (employee-owned roots; art-focused; no documented reproductive-rights opposition) Local independent craft and fabric stores (keep dollars in community; no corporate political spending) Local quilt guilds and fabric co-ops (community-owned, values-driven, often women-led) Target craft section (Target has publicly supported reproductive healthcare access and LGBTQ+ inclusion; widely accessible) Walmart craft section (price-accessible; no documented stance opposing reproductive healthcare — use as budget fallback) Online indie fabric shops (e.g., Spoonflower — prints on demand, artist-owned designs, no documented anti-reproductive-rights history) Tuesday Morning (discount craft and home décor; no documented reproductive-rights opposition)

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to i will leave a one-star review of my local hobby lobby on google maps easy

Public reviews influence foot traffic and brand perception. A surge of critical reviews signals consumer dissatisfaction to both the company and prospective shoppers.

I pledge to i will delete the hobby lobby app from my phone easy

Removing the app reduces engagement metrics, ad impressions, and loyalty program participation that Hobby Lobby uses to drive repeat purchases.

I pledge to i will stop using my hobby lobby loyalty or rewards account easy

Disengaging from their loyalty program reduces the data Hobby Lobby collects on consumer behavior and weakens the retention incentives they rely on.

I pledge to i will buy my craft and hobby supplies from a competing retailer instead of hobby lobby medium

Redirecting spending to competitors like JOANN, Michaels, or local craft stores directly reduces Hobby Lobby's retail revenue and market share.

1 pledged
I pledge to i will join a peaceful picketing action at my local hobby lobby store medium

Visible consumer protest outside physical locations draws media attention and discourages other shoppers from entering, creating direct economic pressure on store-level sales.

I pledge to i will permanently stop shopping at hobby lobby for all craft, home decor, and seasonal purchases hard

Hobby Lobby's revenue is almost entirely driven by in-store retail sales of craft supplies, seasonal decor, and framing services. A committed, permanent boycott across all categories is the highest-impact individual action available.

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