Cause

Women's Rights

Reproductive freedom, equal pay, gender justice.

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by See Jane View campaign

Objective

Support Marriage Equality

Hobby Lobby

Hobby Lobby sells arts and crafts supplies, home décor, fabric, and seasonal merchandise, employing tens of thousands of workers nationwide.

Why this is a target

The money trail is complex. The Hobby Lobby owners give money to their foundation, The Servant Foundation. The Servant Foundation gave 18M (2022) and 16M (2023) according to ProPublica's Nonprofit Explorer to the Alliance Defending Freedom. ADF is the legal organization currently pushing courts to apply the 19th-century Comstock Act to restrict mifepristone, the medication used in most U.S. abortions. (Ms. Magazine, May 2026) The Green family's 2024 tax filings, published on ProPublica's Nonprofit Explorer, show the Servant Foundation also gave $300,000 to Them Before Us — a group running a national legal campaign to overturn *Obergefell v. Hodges*, the 2015 Supreme Court ruling that established marriage equality. Hobby Lobby's customer base is also disproportionately women, who make up the majority of craft and home décor shoppers — the same demographic most directly harmed by the company's restrictive employee health coverage policies. Because Hobby Lobby is a consumer-facing retail brand dependent on foot traffic and brand goodwill, sustained public pressure and purchasing boycotts can materially affect revenue and brand reputation. The company's high-profile Supreme Court victory has made it a recognized symbol in debates over employer-controlled reproductive health access, giving a campaign clear public resonance. Consumers can redirect spending to competitors such as Michaels, Jo-Ann Stores (or its successor operations), or Amazon for similar products, creating direct financial leverage.

Sources

Alternatives

Michaels (large craft chain with employee health benefit expansions; widely accessible) AC Moore (regional craft chain; no documented anti-reproductive-rights positions) Etsy (B Corp certified; vocal support for LGBTQ+ and women's rights; marketplace for independent makers) Blick Art Materials (employee-owned roots; art-focused; no documented reproductive-rights opposition) Local independent craft and fabric stores (keep dollars in community; no corporate political spending) Local quilt guilds and fabric co-ops (community-owned, values-driven, often women-led) Online indie fabric shops (e.g., Spoonflower — prints on demand, artist-owned designs, no documented anti-reproductive-rights history)

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to share why i'm not shopping at hobby lobby on social media. easy

Telling your network why you make this choice matters.

1 pledged

I pledge to leave a one-star review of my local hobby lobby on google maps easy

Public reviews influence foot traffic and brand perception. A surge of critical reviews signals consumer dissatisfaction to both the company and prospective shoppers.

1 pledged

I pledge to invite my friends to join me in shopping at other stores. easy

I will invite my friends along ! "I’ve been using Michaels, or local shops and Etsy, and they’ve been great” gives people something to do and makes it feel less like a lecture."

1 pledged

I pledge to buy my craft and hobby supplies from a competing retailer instead of hobby lobby medium

Redirecting spending to competitors like JOANN, Michaels, or local craft stores directly reduces Hobby Lobby's retail revenue and market share.

3 pledged

I pledge to email hobby lobby medium

Contact Hobby Lobby
Letting Hobby Lobby know their policies directly impact their sales can have an impact on their policy.

1 pledged

I pledge to permanently stop shopping at hobby lobby for all craft, home decor, and seasonal purchases hard

Hobby Lobby's revenue is almost entirely driven by in-store retail sales of craft supplies, seasonal decor, and framing services. A committed, permanent boycott across all categories is the highest-impact individual action available.

3 pledged