Ice Out

I pledge to switch my default search engine from bing to an alternative

Bing is a significant Microsoft revenue stream through advertising. Switching to DuckDuckGo, Brave Search, or Google reduces Microsoft's ad revenue and signals disengagement.

I pledge to uninstall the microsoft edge browser and switch to an alternative

Edge is tied to Microsoft's advertising and data ecosystem. Switching to Firefox or another browser removes you from Microsoft's browser-based tracking and ad targeting.

I pledge to delete the linkedin app and deactivate or delete my linkedin account

LinkedIn is owned by Microsoft and generates substantial revenue through premium subscriptions and advertising. Deactivating your account reduces Microsoft's data assets and ad reach.

I pledge to cancel microsoft 365 personal or family subscription

Microsoft 365 is one of Microsoft's largest consumer subscription products. Cancelling and switching to LibreOffice, Google Workspace, or Apple iWork directly cuts recurring revenue.

I pledge to cancel xbox game pass or xbox game pass ultimate subscription

Game Pass is a growing and strategically important subscription for Microsoft's gaming division. Cancelling reduces recurring revenue in a sector Microsoft is actively expanding.

I pledge to switch from a windows pc to a mac or linux device on my next hardware purchase

Windows licensing fees and the PC hardware ecosystem are foundational to Microsoft's consumer revenue. Choosing macOS or a Linux-based device on your next purchase delivers a lasting, high-impact economic signal.

I pledge to delete the marriott bonvoy app from phone

Removing the app reduces Marriott's mobile engagement metrics and ad targeting data collected from your device. It signals disengagement from their loyalty ecosystem without requiring any account changes.

I pledge to freeze my marriott bonvoy account activity and stop earning or redeeming points

Halting participation in the Bonvoy loyalty program reduces the data and engagement Marriott uses to retain high-value customers. An inactive loyalty member is a lost revenue signal.

I pledge to leave a one-star review on google or tripadvisor for a marriott property i've visited

Negative reviews on high-traffic platforms directly affect booking decisions for other consumers and damage Marriott's reputation score, which influences revenue. This takes only minutes and has lasting public visibility.

I pledge to cancel my marriott bonvoy credit card

Co-branded credit cards like the Marriott Bonvoy Boundless (Chase) or Brilliant (Amex) generate significant interchange and partnership revenue for Marriott. Cancelling cuts this income stream and removes you from their most profitable customer segment.

I pledge to book my next hotel stay with a competitor instead of a marriott-brand property

Marriott operates over 30 brands including Sheraton, Westin, W Hotels, and Courtyard — switching to Hilton, Hyatt, IHG, or independent hotels directly redirects nightly revenue away from Marriott. This is the most direct economic action available to travelers.

I pledge to cancel my marriott bonvoy membership entirely and close my account

Closing a Bonvoy account permanently removes you from Marriott's loyalty database, forfeiting any accumulated points and signaling a complete break from the brand ecosystem. For frequent travelers, this is a significant lifestyle shift with real financial cost.

I pledge to delete the amazon shopping app from phone

Removing the app reduces impulse purchases and makes Amazon less convenient as a default shopping destination, directly impacting their retail revenue.

I pledge to cancel amazon prime video and switch to another streaming service

Dropping Prime Video in favor of alternatives like Netflix, Apple TV+, or Hulu reduces Amazon's streaming audience and the advertising and subscription value tied to it.

I pledge to pause amazon prime membership

Pausing or cancelling Prime removes your $139/year contribution and signals declining subscriber counts, which Amazon closely tracks as a key growth metric.

I pledge to cancel amazon prime membership

A full cancellation eliminates your recurring subscription revenue and reduces Amazon's ability to lock you into their ecosystem of shipping, streaming, and exclusive deals.

I pledge to switch online shopping to an alternative retailer

Redirecting everyday purchases to retailers like Walmart, Target, eBay, or direct brand websites hits Amazon's core retail and marketplace revenue where it counts most.

I pledge to switch my business or personal cloud hosting away from aws

AWS accounts for the majority of Amazon's operating profit; migrating workloads to Google Cloud, Microsoft Azure, or other providers delivers the most significant financial impact on the company.