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Stop Rent Fixing

Protect tenants from algorithmic rent-fixing by pressuring large landlords to stop using revenue-management software (RealPage, YieldStar, Yardi, LRO) that coordinates rent increases across competitors

Campaign by

Buckoff
Website

Objectives

Protect tenants from algorithmic rent-fixing

Target

Invitation Homes

Invitation Homes is a widely recognized symbol of corporate landlordism in the single-family housing market. Its Sun Belt presence in markets like Atlanta, Phoenix, Tampa, and Dallas — where it commands significant market share in some neighborhoods — gives renters geographic-specific leverage. The company is a frequent media target.

Better alternatives

Community land trusts (nonprofit housing with permanently affordable rents) Local housing cooperatives (resident-owned, democratic governance) Tenant-owned apartment cooperatives (residents collectively own their building) Nonprofit rental housing (mission-driven landlords like Community Housing Works or Mercy Housing) Public housing authorities (HUD-assisted, income-based rent) Section 8 / Housing Choice Voucher landlords (private landlords participating in federal affordability program) Small independent landlords (individuals owning 1–4 units, not using algorithmic pricing software) LIHTC properties (Low-Income Housing Tax Credit developments with rent restrictions) NeighborWorks America affiliates (nonprofit housing network with local chapters nationwide) Habitat for Humanity homeownership programs (path to ownership for qualifying renters)

Ways to take a stand

easy

I pledge to leave a critical review on google, yelp, or apartments.com

Publicly documenting your experience with Invitation Homes affects their reputation and can influence prospective renters. Honest reviews reduce their ability to attract new tenants at premium prices.

easy

I pledge to opt out of all invitation homes optional add-on services (smart home, pest control bundles, etc.)

Invitation Homes generates ancillary revenue through optional resident services beyond base rent. Declining these services directly reduces their per-unit revenue.

easy

I pledge to delete the invitation homes resident app from my phone

Reducing engagement with their digital platform signals disengagement and forces use of less efficient channels, adding friction to their tenant management model.

medium

I pledge to withdraw my rental application if i have applied for an invitation homes property

If you are in the process of renting from Invitation Homes, withdrawing your application before signing deprives them of a paying tenant and may leave a unit vacant. Seek housing from independent landlords, co-ops, or community land trusts instead.

medium

I pledge to refuse to renew my lease and move to a non-institutional landlord

Choosing an independent or small-scale landlord over Invitation Homes upon lease expiration directly reduces their occupancy rate and rental income. Institutional landlords depend on high occupancy to satisfy investors.

hard

I pledge to break my lease and relocate to non-corporate housing

For tenants in a position to absorb early termination costs, leaving an Invitation Homes property permanently removes recurring rental revenue. This is the highest-impact individual action, as each vacated unit directly affects their reported occupancy metrics used to value the company.

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