Right to Organize 2026
Workers have a right to organize to advocate for the best working environment, compensation and safety.
Objectives
Collective Barganing
Target
Starbucks
Starbucks has a massive, loyal consumer base with easy substitutes (Dunkin', local cafes, home brewing). Consumers can immediately stop spending. The broken-promise angle — Niccol pledged better labor relations — is a powerful campaign narrative. The Starbucks Workers United campaign already has high public awareness.
Better alternatives
Ways to take a stand
I pledge to delete the starbucks app from my phone
Removing the app disengages you from Starbucks' loyalty ecosystem and reduces their mobile order revenue and data collection. The app is a primary driver of repeat visits and spending.
I pledge to cancel my starbucks rewards membership
Deactivating your Starbucks Rewards account withdraws you from their loyalty program, which drives a significant share of transactions. This directly impacts their ability to track and incentivize your spending.
I pledge to stop buying starbucks products at grocery stores
Starbucks earns substantial revenue from packaged coffee, creamers, and ready-to-drink beverages sold at retail. Switching to competitor brands like Dunkin', Peet's, or store-brand alternatives removes income from their consumer packaged goods segment.
I pledge to participate in a picketing action at a local starbucks store
Showing up at a store location creates visible, localized economic pressure and can deter other customers from entering. Physical presence amplifies the campaign's public profile at the point of sale.
I pledge to switch my daily coffee purchase to a local or independent café
Redirecting your regular Starbucks visits to an independent coffee shop directly cuts into Starbucks' core retail revenue. This is one of the most financially impactful individual actions given the frequency of repeat purchases.
I pledge to commit to a full year without purchasing any starbucks products or services
A long-term, comprehensive boycott across all Starbucks revenue channels — in-store, app, grocery, and licensed locations — maximizes sustained economic pressure. This requires replacing a habitual daily or weekly purchase with alternatives for an extended period.
Target
Dollar General
While Dollar General serves a lower-income demographic with fewer alternatives, the company's record of safety violations and union suppression makes it a compelling target. Local dollar stores, Family Dollar, and online alternatives provide options. The OSHA and NLRB record provides strong documented evidence for campaign materials.
Better alternatives
Ways to take a stand
I pledge to delete the dollar general app from my phone
Removing the app reduces Dollar General's active user metrics and disengages you from their digital ecosystem, including targeted promotions designed to drive repeat spending.
I pledge to cancel my dg digital coupons account
Deactivating your Dollar General digital account removes you from their loyalty data pipeline, which the company uses to track purchasing behavior and drive return visits.
I pledge to join a picketing action at a local dollar general store
A visible presence outside a store location can deter foot traffic and draw community attention to the campaign, amplifying economic pressure at the store level.
I pledge to stop shopping at dollar general for 90 days
A sustained 90-day shopping pause creates measurable traffic and sales impact, especially in rural markets where Dollar General often dominates and depends on consistent local customer volume.
I pledge to switch my household staples purchases to a competitor for one month
Redirecting everyday spending on food, cleaning supplies, and personal care items to stores like Aldi, Family Dollar, or Dollar Tree directly reduces Dollar General's revenue from its core product categories.
I pledge to commit to permanently avoiding dollar general and switching to alternative retailers
A long-term commitment to shop exclusively at competitors is the highest-impact individual action, permanently removing your household spending from Dollar General's revenue base and signaling sustained consumer dissatisfaction.
Target
Uber
Uber's gig-worker model is the central battleground for extending collective bargaining rights to the fastest-growing labor segment, making it the most strategically important target for this cause. California Uber drivers (800K drivers) have won the right to collectively bargain in November 2025
Better alternatives
Ways to take a stand
I pledge to delete the uber app from my phone
Removing the app creates a visible signal of disengagement and reduces Uber's active user metrics, which directly impacts investor confidence and advertiser interest. It also eliminates impulse usage and forces a conscious choice each time you consider returning.
I pledge to delete the uber eats app from my phone
Uber Eats is a major and growing revenue stream for Uber; removing the app cuts off a frequent spending channel and pushes delivery revenue to competitors like DoorDash or local restaurant ordering platforms.
I pledge to cancel my uber one membership
Uber One is a subscription membership that generates recurring revenue and locks in customer loyalty across both rides and food delivery; cancelling it directly reduces Uber's most predictable consumer income stream.
I pledge to switch to lyft for my next rideshare trip
Choosing a direct competitor for even one ride reduces Uber's market share and signals to the industry that consumer loyalty is not guaranteed, incentivizing both companies to compete on driver treatment and pricing.
I pledge to stop using uber and uber eats entirely for 30 days
A full month-long withdrawal from both the ride and food delivery platforms eliminates all consumer revenue contribution during that period and forces adoption of alternative habits that may stick beyond the pledge window.
I pledge to switch to a local taxi service or public transit for my regular commute
Replacing Uber as your default transportation option for daily or weekly commutes redirects sustained spending away from Uber and toward local or public alternatives, amplifying long-term economic impact.