Cause

Education

Student debt, book bans, DEI, public school funding, academic freedom.

Get updates as new targets are added.

Objective

Stop banning literary masterpieces

Targets

Meta (Facebook/Instagram)

The parent company of Facebook, Instagram, and WhatsApp, operating the world's largest social media platforms with billions of users.

Why this is a target

Consumers can delete Facebook and Instagram accounts or reduce usage. Meta's advertising revenue is directly consumer-influenced. The platform-enablement narrative is powerful: Meta profits from advertising while its algorithm fuels book-banning movements.

Alternatives

Mastodon (open-source, decentralized social network with no corporate censorship or algorithmic manipulation) BlueSky (decentralized platform with user-controlled content moderation, strong creator community) Tumblr (independent-ish blogging platform popular with educators, writers, and literary communities) Pixelfed (open-source Instagram alternative, part of the Fediverse, community-governed) LinkedIn (professional network with strong educator and author communities, less entertainment-driven) Substack (direct publishing platform supporting writers and educators without algorithmic suppression) Medium (writer-focused platform that supports long-form educational and literary content) WordPress.com (self-publishing platform with strong library and education community presence) Discord (community servers for book clubs, educators, and literary groups — decentralized by design) Nextdoor (local community alternative to Facebook for neighborhood-level organizing) Signal (private group messaging as alternative to Facebook Messenger and Instagram DMs) Element/Matrix (open-source, encrypted messaging and community platform) Your local library's social media presence and community events (direct, no algorithm)

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to pause my facebook and instagram usage for one month easy

Meta's revenue is almost entirely driven by advertising, which depends on user attention and engagement. Reducing your time on platform directly lowers the ad impressions Meta can sell.

I pledge to turn off all personalized ads in my meta account settings easy

Opting out of personalized advertising reduces the value Meta can charge advertisers for your attention. Personalized ads command significantly higher rates than generic ones.

I pledge to cancel my meta verified subscription medium

Meta Verified is a paid subscription offering a blue badge and enhanced features on Facebook and Instagram. Cancelling removes a direct recurring revenue stream from Meta.

I pledge to delete the facebook and instagram apps from my phone medium

Removing the apps reduces daily active usage, which is a core metric Meta reports to advertisers and investors. Mobile usage accounts for the vast majority of Meta's ad impressions.

I pledge to switch my primary social platform to an alternative such as mastodon, bluesky, or bereal hard

Migrating your social activity to a competing platform permanently reduces your contribution to Meta's user engagement numbers, weakening the audience it can sell to advertisers.

I pledge to permanently delete my facebook and/or instagram account hard

Full account deletion removes you from Meta's reported user base and eliminates any future ad revenue tied to your profile data and activity.