Cause

Education

Student debt, book bans, DEI, public school funding, academic freedom.

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by Buckoff View campaign

Objective

Stop banning literary masterpieces

Targets

Meta (Facebook/Instagram)

Meta operates Facebook, Instagram, and WhatsApp, the largest social media platforms in the United States with billions of users. These platforms are primary vectors for the spread of health misinformation.

Why this is a target

Consumers can delete Facebook and Instagram accounts or reduce usage. Meta's advertising revenue is directly consumer-influenced. The platform-enablement narrative is powerful: Meta profits from advertising while its algorithm fuels book-banning movements.

Alternatives

Mastodon (open-source, decentralized social network with no corporate censorship or algorithmic manipulation) BlueSky (decentralized platform with user-controlled content moderation, strong creator community) Tumblr (independent-ish blogging platform popular with educators, writers, and literary communities) Pixelfed (open-source Instagram alternative, part of the Fediverse, community-governed) LinkedIn (professional network with strong educator and author communities, less entertainment-driven) Substack (direct publishing platform supporting writers and educators without algorithmic suppression) Medium (writer-focused platform that supports long-form educational and literary content) WordPress.com (self-publishing platform with strong library and education community presence) Discord (community servers for book clubs, educators, and literary groups — decentralized by design) Nextdoor (local community alternative to Facebook for neighborhood-level organizing) Signal (private group messaging as alternative to Facebook Messenger and Instagram DMs) Element/Matrix (open-source, encrypted messaging and community platform) Your local library's social media presence and community events (direct, no algorithm)

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to pause my facebook and instagram usage for one month easy

Meta's revenue is almost entirely driven by advertising, which depends on user attention and engagement. Reducing your time on platform directly lowers the ad impressions Meta can sell.

I pledge to turn off all personalized ads in my meta account settings easy

Opting out of personalized advertising reduces the value Meta can charge advertisers for your attention. Personalized ads command significantly higher rates than generic ones.

I pledge to cancel my meta verified subscription medium

Meta Verified is a paid subscription offering a blue badge and enhanced features on Facebook and Instagram. Cancelling removes a direct recurring revenue stream from Meta.

I pledge to delete the facebook and instagram apps from my phone medium

Removing the apps reduces daily active usage, which is a core metric Meta reports to advertisers and investors. Mobile usage accounts for the vast majority of Meta's ad impressions.

I pledge to switch my primary social platform to an alternative such as mastodon, bluesky, or bereal hard

Migrating your social activity to a competing platform permanently reduces your contribution to Meta's user engagement numbers, weakening the audience it can sell to advertisers.

I pledge to permanently delete my facebook and/or instagram account hard

Full account deletion removes you from Meta's reported user base and eliminates any future ad revenue tied to your profile data and activity.

by Buckoff View campaign

Objective

Make Textbooks for College Affordable

Targets

Pearson

Pearson PLC is a British multinational education publishing and assessment services company, and one of the largest educational publishers in the world. It produces college textbooks, digital learning platforms (including Pearson+, MyLab, and Mastering), and standardized testing materials used across U.S. higher education.

Why this is a target

Pearson is one of the dominant players in the U.S. college textbook market, giving it outsized influence over the prices students pay and the formats available to them. Students and professors are the direct consumers and decision-makers, meaning organized pressure — including faculty adoption choices and student purchasing decisions — creates real leverage. Alternatives exist, including open educational resources (OER) such as OpenStax, institutional library e-reserves, and independent open-access platforms, giving students and faculty credible switching options. Because Pearson's revenue depends heavily on per-semester access-code sales and subscription renewals, even modest reductions in adoption rates translate directly into financial pressure.

Sources

Alternatives

OpenStax (Rice University nonprofit — free, peer-reviewed college textbooks) MIT OpenCourseWare (free course materials from MIT) Project Gutenberg (free public domain texts for classic literature/history courses) Chegg (textbook rentals and digital access at lower cost than new purchases) VitalSource (digital textbook rentals, often 50-80% cheaper than print) ThriftBooks / AbeBooks (used physical textbooks at steep discounts) Your campus library (free textbook lending and digital reserves) LibreTexts (nonprofit open-access textbooks across STEM and humanities) Cengage Unlimited (subscription model — access to thousands of titles for flat fee, competitor to Pearson) McGraw-Hill (traditional competitor with more flexible pricing options in some disciplines) Macmillan Learning (traditional publisher competitor with some OER partnerships) Direct author PDFs / preprints (many professors post their own materials freely) Z-Library / Internet Archive (legal digital lending of academic materials) Bookshare (free accessible textbooks for students with documented disabilities)

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to i will leave a one-star review of pearson's digital learning products on the app store easy

Negative reviews reduce app store ratings and discourage new customers from purchasing Pearson's digital products, directly impacting their ability to acquire new users.

I pledge to i will delete the pearson+ app from my device easy

Removing the app signals disengagement and, if combined with cancellation, reduces Pearson's active user metrics which matter to investors and institutional partners.

I pledge to i will cancel my pearson+ subscription medium

Pearson+ is a core direct-to-consumer revenue stream; cancellations reduce recurring subscription income and pressure Pearson to reconsider pricing and access policies.

I pledge to i will rent or borrow a used textbook instead of purchasing a new pearson textbook medium

Choosing used or rental copies cuts Pearson out of the sale entirely, directly reducing their print and digital textbook revenue which remains a major income source.

I pledge to i will switch to an open-source or free alternative for any course materials currently supplied by pearson medium

Platforms like OpenStax offer peer-reviewed, free textbooks that can replace Pearson titles; shifting to these alternatives eliminates Pearson's revenue from your enrollment entirely.

I pledge to i will request that my institution adopt non-pearson course materials for all my classes hard

Formally requesting alternative materials through your institution's academic or textbook committee creates institutional-level pressure that can eliminate Pearson contracts worth thousands of dollars per course section.