Protect Books from Banning
Objectives
Stop banning literary masterpieces
Target
Meta (Facebook/Instagram)
Consumers can delete Facebook and Instagram accounts or reduce usage. Meta's advertising revenue is directly consumer-influenced. The platform-enablement narrative is powerful: Meta profits from advertising while its algorithm fuels book-banning movements.
Better alternatives
Ways to take a stand
I pledge to pause my facebook and instagram usage for one month
Meta's revenue is almost entirely driven by advertising, which depends on user attention and engagement. Reducing your time on platform directly lowers the ad impressions Meta can sell.
I pledge to turn off all personalized ads in my meta account settings
Opting out of personalized advertising reduces the value Meta can charge advertisers for your attention. Personalized ads command significantly higher rates than generic ones.
I pledge to cancel my meta verified subscription
Meta Verified is a paid subscription offering a blue badge and enhanced features on Facebook and Instagram. Cancelling removes a direct recurring revenue stream from Meta.
I pledge to delete the facebook and instagram apps from my phone
Removing the apps reduces daily active usage, which is a core metric Meta reports to advertisers and investors. Mobile usage accounts for the vast majority of Meta's ad impressions.
I pledge to switch my primary social platform to an alternative such as mastodon, bluesky, or bereal
Migrating your social activity to a competing platform permanently reduces your contribution to Meta's user engagement numbers, weakening the audience it can sell to advertisers.
I pledge to permanently delete my facebook and/or instagram account
Full account deletion removes you from Meta's reported user base and eliminates any future ad revenue tied to your profile data and activity.
Target
Amazon
Amazon is one of the most substitutable major platforms for consumers—they can buy books from Bookshop.org, Barnes & Noble, or independent stores. The betrayal narrative is strong: Amazon profits from selling diverse literature while quietly removing titles under pressure.
Better alternatives
Ways to take a stand
I pledge to stop using amazon for one month
Pausing all Amazon purchases for 30 days directly reduces revenue and forces a habit of seeking alternatives, many of which may become permanent switches.
I pledge to delete the amazon shopping app from my phone
Removing the app creates friction that reduces impulse purchases and signals disengagement from Amazon's mobile commerce platform, one of its fastest-growing revenue channels.
I pledge to switch from amazon music or prime video to a competing streaming service
Migrating to Spotify, Apple Music, Netflix, or another platform reduces Amazon's media subscription revenue and weakens its bundled Prime value proposition.
I pledge to cancel amazon prime membership
Prime membership fees are a core revenue stream generating billions annually and serve as the anchor that locks consumers into Amazon's ecosystem; cancelling directly cuts this recurring income.
I pledge to permanently switch all household shopping to local retailers or competing e-commerce platforms
Redirecting everyday purchases to Target, Walmart, eBay, or local shops makes a lasting dent in Amazon's retail revenue and demonstrates that consumers have viable alternatives.
I pledge to move my cloud storage or smart home devices away from amazon (alexa/echo/aws consumer products)
Replacing Echo devices with Google Nest or Apple HomePod and switching cloud storage away from Amazon Drive removes you from Amazon's hardware and data ecosystem.