Cause

Healthcare

Drug pricing, insurance reform, vaccine policy, mental health access.

Get updates as new targets are added.

Objective

Improve vaccine confidence

Targets

Meta Platforms (Facebook/Instagram)

Meta operates Facebook, Instagram, and WhatsApp, some of the world's largest social media platforms used by billions of consumers daily.

Why this is a target

Meta previously made public commitments to reduce vaccine misinformation under pressure during COVID-19 and has now reversed course. Billions of consumers use Meta products and could meaningfully reduce engagement or delete accounts. High public awareness and news recency make this a compelling target.

Sources

Alternatives

LinkedIn (Microsoft-owned, stronger professional focus, less misinformation history) Mastodon (decentralized, open-source, community-moderated social network) Bluesky (decentralized protocol, user-controlled feeds, no algorithmic amplification of health misinformation) Nextdoor (hyperlocal focus, community-oriented, less global misinformation spread) Pinterest (visual platform, has implemented health misinformation policies more proactively) Signal (private messaging alternative to WhatsApp/Messenger) Tumblr (independent platform, smaller scale, community-driven moderation) Local community boards and neighborhood apps (Patch, local Facebook Groups replaced by Nextdoor) Substack (direct creator-to-audience newsletters, no algorithmic health content distortion) MeWe (privacy-focused, no ads, no algorithmic news feed manipulation)

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to pause my facebook and instagram usage for one month easy

Meta's revenue is almost entirely advertising-based, driven by user engagement and time-on-platform. Reducing your active usage directly lowers the engagement metrics advertisers pay for.

I pledge to delete the facebook app from my phone medium

Removing the app reduces your contribution to Meta's mobile ad inventory and data collection, which is the core of their revenue model. Mobile advertising accounts for the vast majority of Meta's ad income.

I pledge to delete the instagram app from my phone medium

Instagram is one of Meta's fastest-growing ad revenue platforms, especially among younger demographics. Uninstalling it withdraws you from a high-value advertising audience segment.

I pledge to cancel my meta verified subscription medium

Meta Verified is a paid subscription service offering account verification and support on Facebook and Instagram. Cancelling it directly removes recurring subscription revenue from Meta.

I pledge to switch my messaging to a non-meta platform medium

Replace WhatsApp and Facebook Messenger with alternatives like Signal or Telegram. Reducing your WhatsApp usage undermines Meta's cross-platform data collection and future monetization plans for that service.

I pledge to permanently deactivate my facebook and instagram accounts hard

Fully closing your accounts removes you entirely from Meta's advertising ecosystem, eliminating your data profile and all ad revenue you generate. This is the most direct and lasting form of economic pressure on the platform.

Objective

Make Healthcare Affordable

Targets

CVS Health (Aetna / Caremark)

CVS Health operates the largest pharmacy chain in the U.S., owns Aetna health insurance, and runs CVS Caremark, one of the biggest pharmacy benefit managers in the country.

Why this is a target

The combination of retail pharmacy, insurance, and PBM under one roof makes the affordability harm narrative especially compelling. CVS has one of the most powerful consumer-facing surfaces of any healthcare company — retail pharmacies in nearly every community, plus insurance and PBM. Consumers can switch pharmacies immediately to Walgreens, Walmart, Costco, or independents.

Sources

https://tennesseelookout.com/2026/04/22/tennessee-passes-bill-targeting-pharmacy-benefit-managers-cvs-plans-to-sue/

Alternatives

Independent/local pharmacies (community-owned, patient-focused care) Costco Pharmacy (significantly lower drug prices, transparent pricing) Mark Cuban's Cost Plus Drugs / Cost Plus Pharmacy (radical price transparency, generic drugs at cost + 15%) GoodRx (prescription discount platform, not a pharmacy but reduces out-of-pocket costs) Kaiser Permanente (integrated nonprofit-model health system, available in select regions) Health Partners / Group Health cooperatives (member-owned, nonprofit health plans) Oscar Health (tech-forward insurer with transparent pricing tools) Cigna (competitor insurer — has faced less public scrutiny than Aetna on claim denials) UPMC Health Plan (regional nonprofit integrated health plan) National Association of Free & Charitable Clinics (NAFC) member clinics (free/low-cost care for uninsured) Federally Qualified Health Centers / Community Health Centers (sliding-scale fees, federally funded) Amazon Pharmacy (transparent pricing, Prime discount program for generics) Walmart Pharmacy (low-cost generics, $4 prescription program) Sam's Club Pharmacy (low-cost prescriptions, no membership required for pharmacy)

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to delete the cvs app from my phone easy

Removing the CVS app reduces engagement metrics and eliminates the digital touchpoint CVS uses to drive pharmacy refills, ExtraCare loyalty spending, and front-store purchases. It signals disengagement from their retail ecosystem.

I pledge to stop using my extracare loyalty card easy

CVS's ExtraCare program drives repeat visits and provides valuable consumer data that CVS monetizes. Stopping use withdraws both your spending signal and the data revenue tied to your purchase history.

I pledge to stop buying front-store products at cvs retail locations medium

CVS stores generate significant revenue from general merchandise, health products, and beauty items — all of which can be purchased elsewhere. Redirecting this spending to independent retailers or competitors removes a meaningful consumer revenue stream.

I pledge to switch my prescriptions to an independent or competing pharmacy medium

Caremark and CVS pharmacies account for a massive share of CVS Health's retail revenue. Transferring your prescriptions to a local independent pharmacy, Costco Pharmacy, or Mark Cuban's Cost Plus Drugs directly reduces their dispensing volume.

I pledge to request my employer or union stop offering aetna as a health plan option medium

Aetna is one of CVS Health's largest revenue drivers. Formally requesting that your HR department or union benefits committee evaluate and drop Aetna at the next plan renewal period applies direct pressure on the insurance arm.

I pledge to switch away from aetna health insurance at my next open enrollment hard

Aetna contributes billions in premium revenue to CVS Health annually. Choosing a competing insurer during open enrollment is one of the highest-impact individual actions available, directly reducing the premium base Aetna depends on.