Improve Childhood Vaccine Confidence
A growing number of parents are distrustful about vaccinations. This is leading to an increase in bleeding deaths of infants due to refusal of vitamin K shots to raise clotting ability. Vaccine hesitance has lead to measles outbreaks as well.
Campaign by
BuckoffCause
HealthcareObjectives
Improve Childhood Vaccine Confidence
Target
TikTok (ByteDance US)
TikTok has massive direct consumer engagement especially among millennial and Gen Z parents. Users can delete the app and shift to alternative platforms. The algorithm-driven harm narrative — where the platform actively pushes misinformation to parents — is compelling and well-documented. High news coverage and congressional scrutiny add public awareness.
Better alternatives
Ways to take a stand
I pledge to i will stop posting new content on tiktok
Creator content is TikTok's primary product — without new videos, the platform loses the inventory it sells to advertisers. Withholding your content removes economic value from the platform.
I pledge to i will cancel my tiktok one subscription
TikTok One is a paid creator and business subscription service. Cancelling removes a direct revenue payment to ByteDance and signals reduced platform commitment.
I pledge to i will delete tiktok from my device
Removing the app reduces TikTok's active user count and engagement metrics, which directly impacts its advertising revenue and platform valuation. It also stops ByteDance from collecting data from your device.
I pledge to i will stop purchasing tiktok coins
TikTok Coins are bought with real money and used to send virtual gifts to creators, generating direct revenue for ByteDance. Stopping purchases cuts off this income stream.
I pledge to i will cancel my tiktok live subscription
TikTok LIVE subscriptions are a direct recurring revenue stream for ByteDance. Cancelling removes your monthly payment from their income.
I pledge to i will move my brand or business advertising budget away from tiktok
Advertising is TikTok's dominant revenue stream, accounting for the vast majority of its U.S. income. Redirecting ad spend to alternative platforms has the highest direct financial impact of any individual action.
Target
Meta (Facebook/Instagram)
Hundreds of millions of Americans use Facebook and Instagram daily. Consumers can delete accounts, switch to competitor platforms, and pressure advertisers. The betrayal narrative is strong because Meta previously made public commitments to reduce vaccine misinformation during COVID-19 and has now reversed course. High public awareness and ongoing news coverage make this a compelling target.
Better alternatives
Ways to take a stand
I pledge to i will pause all activity on facebook and instagram for 30 days
Meta's entire business model depends on user engagement driving ad impressions. Even a temporary withdrawal reduces the data and attention inventory Meta sells to advertisers.
I pledge to i will cancel my meta verified subscription
Meta Verified is a direct paid subscription revenue stream. Cancelling it removes one of the few direct consumer-to-Meta financial relationships outside of advertising.
I pledge to i will delete the facebook app from my phone
Removing the app breaks the habitual engagement loop Meta relies on and eliminates mobile ad revenue tied to your activity. The mobile app is Meta's primary engagement driver.
I pledge to i will delete the instagram app from my phone
Instagram is one of Meta's fastest-growing ad revenue platforms. Removing it reduces your ad exposure inventory and weakens the data profile Meta monetizes.
I pledge to i will permanently delete my facebook and instagram accounts
Full account deletion is the most decisive action a consumer can take — it permanently removes your data, engagement, and ad revenue value from Meta's ecosystem.
I pledge to i will switch my primary social platform to a meta alternative such as mastodon, bluesky, or signal
Migrating your social activity to a competing platform permanently reduces your contribution to Meta's user base and ad targeting data pool.
Target
Twitter / X (X Corp)
X has a large consumer-facing user base with direct subscription revenue through X Premium. Consumers can cancel subscriptions and leave the platform. The broken commitment angle is strong — Twitter previously had explicit vaccine misinformation policies it publicly promoted. High news recency and public awareness make this a high-priority target.
Better alternatives
Ways to take a stand
I pledge to i will pause my use of twitter/x for one week
Reducing time on the platform lowers ad impression counts, directly cutting into X Corp's primary advertising revenue. Even short-term drops in engagement metrics are visible to advertisers.
I pledge to i will cancel my x premium (blue) subscription
X Premium is one of X Corp's growing direct-revenue streams; cancellations reduce subscription income and signal weak consumer confidence in the platform's paid tier.
I pledge to i will delete the x app from my phone
Removing the app reduces daily active user counts and mobile ad revenue. App store ranking and advertiser confidence are both sensitive to sustained drops in installs and usage.
I pledge to i will switch my primary social media activity to an alternative platform
Moving posting and engagement to a competitor such as Mastodon, Bluesky, or Threads transfers your attention and ad-revenue potential away from X Corp on an ongoing basis.
I pledge to i will downgrade my x premium subscription to the free tier
Downgrading eliminates subscription revenue from your account while keeping your presence on the platform, making the financial impact immediate and measurable.
I pledge to i will permanently deactivate my x account
Account deactivation is the strongest individual signal, removing your profile, follower graph, and all future ad impressions from X Corp's inventory and reported user metrics.