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Cause

Healthcare

Drug pricing, insurance reform, vaccine policy, mental health access.

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by Buckoff View campaign

Objective

Improve Childhood Vaccine Confidence

Targets

TikTok (ByteDance US)

TikTok is a short-form video platform with over 170 million U.S. users, heavily used by young parents and caregivers for parenting advice and health information. Its algorithm-driven content discovery makes it a powerful vector for health misinformation.

Why this is a target

TikTok has massive direct consumer engagement especially among millennial and Gen Z parents. Users can delete the app and shift to alternative platforms. The algorithm-driven harm narrative — where the platform actively pushes misinformation to parents — is compelling and well-documented. High news coverage and congressional scrutiny add public awareness.

Sources

Alternatives

YouTube Shorts (Google/Alphabet) — broad reach, strong health misinformation policies Snapchat Spotlight — younger-skewing audience, active content moderation Pinterest — visual discovery platform with established health and wellness communities LinkedIn (Microsoft) — professional network with growing video content, strong on health policy discussions Clapper — U.S.-founded short-video app marketed as TikTok alternative Triller — U.S.-based short-form video platform Rumble — independent video platform (note political lean — see red flags) Substack Video — creator-owned, subscription-based video content

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to i will stop posting new content on tiktok medium

Creator content is TikTok's primary product — without new videos, the platform loses the inventory it sells to advertisers. Withholding your content removes economic value from the platform.

I pledge to i will cancel my tiktok one subscription medium

TikTok One is a paid creator and business subscription service. Cancelling removes a direct revenue payment to ByteDance and signals reduced platform commitment.

I pledge to i will delete tiktok from my device medium

Removing the app reduces TikTok's active user count and engagement metrics, which directly impacts its advertising revenue and platform valuation. It also stops ByteDance from collecting data from your device.

I pledge to i will stop purchasing tiktok coins medium

TikTok Coins are bought with real money and used to send virtual gifts to creators, generating direct revenue for ByteDance. Stopping purchases cuts off this income stream.

I pledge to i will cancel my tiktok live subscription medium

TikTok LIVE subscriptions are a direct recurring revenue stream for ByteDance. Cancelling removes your monthly payment from their income.

I pledge to i will move my brand or business advertising budget away from tiktok hard

Advertising is TikTok's dominant revenue stream, accounting for the vast majority of its U.S. income. Redirecting ad spend to alternative platforms has the highest direct financial impact of any individual action.

Partner Buckoff Campaign Improve Childhood Vaccine Confidence

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