Wear your resistance and start a conversation! Artist: Christina Siciliano
Objective
Microsoft Corporation is a global technology company that develops software (including Windows and Office), cloud computing services (Azure), and AI products. It is one of the largest corporations in the world by market capitalization, with annual revenues exceeding $200 billion.
Microsoft has strong consumer leverage — Office 365, Xbox, Surface, and Windows are all consumer products consumers can walk away from or choose alternatives. The broken commitment narrative is powerful: Microsoft CEO Satya Nadella expressed sympathy for DACA recipients while maintaining ICE contracts.
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Bing is a significant Microsoft revenue stream through advertising. Switching to DuckDuckGo, Brave Search, or Google reduces Microsoft's ad revenue and signals disengagement.
Edge is tied to Microsoft's advertising and data ecosystem. Switching to Firefox or another browser removes you from Microsoft's browser-based tracking and ad targeting.
LinkedIn is owned by Microsoft and generates substantial revenue through premium subscriptions and advertising. Deactivating your account reduces Microsoft's data assets and ad reach.
Microsoft 365 is one of Microsoft's largest consumer subscription products. Cancelling and switching to LibreOffice, Google Workspace, or Apple iWork directly cuts recurring revenue.
Game Pass is a growing and strategically important subscription for Microsoft's gaming division. Cancelling reduces recurring revenue in a sector Microsoft is actively expanding.
Windows licensing fees and the PC hardware ecosystem are foundational to Microsoft's consumer revenue. Choosing macOS or a Linux-based device on your next purchase delivers a lasting, high-impact economic signal.
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