Cause

Labor

Worker solidarity, union rights, fair wages and bargaining power.

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by Buckoff View campaign

Objective

Collective Barganing

Targets

Starbucks

Starbucks is the largest coffeehouse chain in the United States with over 16,000 domestic locations, serving millions of customers daily through retail cafes and a mobile app.

Why this is a target

Starbucks has a massive, loyal consumer base with easy substitutes (Dunkin', local cafes, home brewing). Consumers can immediately stop spending. The broken-promise angle — Niccol pledged better labor relations — is a powerful campaign narrative. The Starbucks Workers United campaign already has high public awareness.

Sources

https://sbworkersunited.org/what-were-fighting-for-updates-on-contract-bargaining/#:~:text=A%20raise%20to%20$17/hr,%2C%20fairly%2C%20and%20with%20accountability.

Alternatives

Peet's Coffee (employee-owned stock program, unionized locations in some markets) Colectivo Coffee (Midwest chain, successfully unionized in 2022) Carabello Coffee (worker-owned cooperative, Cincinnati) Just Coffee Cooperative (worker-owned cooperative, Madison WI) Gimme! Coffee (Ithaca NY-based, unionized workforce) Equator Coffees (B Corp certified, Fair Trade, employee stock ownership) Intelligentsia Coffee (B Corp certified, direct trade) La Colombe Coffee (employee benefits focused, B Corp certified) Dunkin' (franchise model supports small business owners, widely accessible) Local independent coffee shops (check if unionized or worker-owned via local labor council listings) REI Co-op cafes and coffee bars (cooperative ownership model) Home brewing via Equal Exchange (worker-owned cooperative, Fair Trade certified beans)

Do your own research. We provide sources so you can verify and decide for yourself.

Pledges you can make

I pledge to delete the starbucks app from my phone easy

Removing the app disengages you from Starbucks' loyalty ecosystem and reduces their mobile order revenue and data collection. The app is a primary driver of repeat visits and spending.

I pledge to cancel my starbucks rewards membership easy

Deactivating your Starbucks Rewards account withdraws you from their loyalty program, which drives a significant share of transactions. This directly impacts their ability to track and incentivize your spending.

I pledge to stop buying starbucks products at grocery stores medium

Starbucks earns substantial revenue from packaged coffee, creamers, and ready-to-drink beverages sold at retail. Switching to competitor brands like Dunkin', Peet's, or store-brand alternatives removes income from their consumer packaged goods segment.

I pledge to participate in a picketing action at a local starbucks store medium

Showing up at a store location creates visible, localized economic pressure and can deter other customers from entering. Physical presence amplifies the campaign's public profile at the point of sale.

I pledge to switch my daily coffee purchase to a local or independent café medium

Redirecting your regular Starbucks visits to an independent coffee shop directly cuts into Starbucks' core retail revenue. This is one of the most financially impactful individual actions given the frequency of repeat purchases.

I pledge to commit to a full year without purchasing any starbucks products or services hard

A long-term, comprehensive boycott across all Starbucks revenue channels — in-store, app, grocery, and licensed locations — maximizes sustained economic pressure. This requires replacing a habitual daily or weekly purchase with alternatives for an extended period.