Protect Rivers and Lakes from Pollution

Corporations dump waste into our rives and lakes.

Objectives

Protect Rivers and Lakes

Target

Tyson Foods

Tyson is one of the most recognizable meat brands in the U.S. with direct consumer sales at grocery stores nationwide. Consumers can switch to competing brands or reduce meat consumption. The water pollution record is well-documented, and the company has faced multiple legal actions.

Better alternatives

Applegate Farms (B Corp certified, no antibiotics, humane animal practices) Niman Ranch (humanely raised, sustainable family farms, no antibiotics) Bell & Evans (air-chilled chicken, certified humane, no antibiotics) Diestel Turkey Ranch (heritage breeds, certified humane, sustainable practices) Beyond Meat (plant-based, significantly lower water and land use) Impossible Foods (plant-based protein, strong environmental mission) Tofurky (independent, B Corp certified, plant-based options) Field Roast (plant-based meats, lower environmental footprint) Local farmers markets and CSA programs (direct-to-consumer, reduces industrial runoff) Local butchers sourcing from regional sustainable farms Farmer Direct Foods (farmer-owned cooperative, transparent sourcing) Organic Valley (farmer-owned cooperative, certified organic, strong environmental standards) White Oak Pastures (regenerative agriculture, no industrial runoff practices)

Ways to take a stand

easy

I pledge to i will leave a one-star review of tyson foods products on grocery retailer websites

Public reviews influence purchasing decisions and are visible to both consumers and retailers. Negative review volume signals declining consumer sentiment and can impact product placement and sales.

medium

I pledge to i will stop buying tyson-branded chicken, beef, and pork products for 30 days

Tyson Foods' core retail revenue comes from branded meat products sold in grocery stores. A 30-day pause directly reduces their consumer revenue and signals demand decline to retailers who track sell-through rates.

medium

I pledge to i will switch from tyson-owned brands to a competitor brand for all poultry purchases

Tyson controls brands including Tyson, Jimmy Dean, Ball Park, Hillshire Farm, and State Fair. Permanently switching to competitors like Perdue, Foster Farms, or store-brand alternatives removes recurring revenue from their brand portfolio.

medium

I pledge to i will stop buying jimmy dean, ball park, and hillshire farm products

These sub-brands represent significant processed meat revenue for Tyson Foods. Withdrawing from these product lines across multiple categories amplifies economic pressure beyond just the core Tyson chicken brand.

medium

I pledge to i will ask my local grocery store to stock non-tyson meat alternatives and tell them why

Retailers respond to shopper requests and use purchasing data to make stocking decisions. Visible consumer preference for alternatives signals to store buyers that Tyson shelf space could be reduced.

hard

I pledge to i will permanently eliminate all tyson foods-owned brands from my household grocery purchases

A permanent, whole-household boycott covering all Tyson-owned brands — including Tyson, Jimmy Dean, Ball Park, Hillshire Farm, Aidells, and State Fair — delivers sustained revenue loss and sends the strongest possible consumer signal.

Target

Perdue Farms

Perdue chicken is widely sold in East Coast grocery stores with direct consumer substitutes available. The Chesapeake Bay pollution narrative is highly publicized and emotionally resonant. Consumers concerned about the Bay's rivers and tributaries can switch to competing brands.

Better alternatives

Bell & Evans (Certified B Corp, high animal welfare standards, pasture-raised) Mary's Free Range Chicken (certified humane, no antibiotics, environmentally focused practices) Organic Valley (farmer-owned cooperative, USDA Organic, strong environmental commitments) Applegate Farms (certified humane, organic options, publicly committed to regenerative agriculture) Diestel Family Ranch (sustainable turkey & poultry, no antibiotics, family-owned) Local farmers markets and CSA (Community Supported Agriculture) programs (direct from small farms, minimal runoff impact, supports regional water quality) Local butcher shops sourcing from regional farms (ask about watershed-friendly farming practices) Whole Foods 365 store brand (sources from farms with stricter environmental standards than conventional) Vital Farms (pasture-raised eggs and butter, B Corp certified, transparency-focused)

Ways to take a stand

easy

I pledge to i will share this campaign against perdue farms on my social media

Raising public awareness amplifies economic pressure by encouraging others to reconsider their purchases. Viral visibility can directly impact brand reputation and sales.

easy

I pledge to i will leave a one-star review of perdue farms products on grocery retailer websites

Low ratings on platforms like Walmart.com, Amazon Fresh, or Instacart reduce product visibility and influence purchasing decisions of other shoppers.

medium

I pledge to i will stop buying perdue brand chicken and poultry products for one month

Perdue's retail chicken products are its most direct consumer revenue stream — withdrawing purchases, even temporarily, signals measurable demand loss to the company.

medium

I pledge to i will switch from perdue chicken products to an alternative brand at my regular grocery store

Switching to a competitor such as Bell & Evans, Mary's Free Range, or a store-brand alternative directly reduces Perdue's market share and retail shelf performance.

medium

I pledge to i will ask my local grocery store's meat department manager to stock more perdue alternatives

Retailer feedback from consumers influences stocking decisions and can reduce shelf space allocated to Perdue products over time.

hard

I pledge to i will permanently eliminate all perdue farms branded products from my household's grocery purchases

A long-term household boycott of Perdue chicken, turkey, and related products represents a sustained reduction in consumer revenue, especially impactful at scale across many households.

Target

3M

3M has a strong consumer-facing brand and sells products in every major retailer. The PFAS contamination of U.S. waterways is well-documented and widely covered. Consumers can switch away from 3M tape, cleaning products, and office supplies easily. The betrayal narrative is powerful — 3M knew about the harm for decades.

Better alternatives

Avery Dennison (office/labeling products, strong sustainability commitments, Science Based Targets signatory) Shurtape Technologies (tape and adhesives, privately held, lower controversy footprint) Illinois Tool Works – select divisions (industrial adhesives/fasteners, has published emissions reduction goals) Henkel (adhesives and consumer goods, B4B sustainability framework, committed to climate neutrality by 2040) Elmer's / Newell Brands – select products (consumer adhesives, has ESG reporting and sustainability targets) Tesa SE (adhesive tape, Beiersdorf subsidiary with validated Science Based Targets) Duck Brand / ShurTech (consumer tape, widely available, lower environmental controversy profile) Seventh Generation (cleaning/household products where 3M competes, certified B Corp, strong environmental advocacy) Method Products (cleaning products, B Corp certified, advocates for clean water and climate policy) Local hardware co-ops and independent hardware stores (ACE Hardware cooperatives, True Value co-op members — redirect spending locally) EarthHero marketplace (curated sustainable alternatives across product categories where 3M competes) Grove Collaborative (sustainable household and personal care products, certified B Corp, plastic-free commitments)

Ways to take a stand

easy

I pledge to i will leave a one-star review of a 3m product on amazon or a retailer website

Public reviews directly influence purchasing decisions and signal to 3M that consumer sentiment is negative. This takes only minutes and requires no spending change.

medium

I pledge to i will stop buying 3m post-it notes and switch to a competitor brand

Post-it Notes are one of 3M's most recognizable consumer products — switching to alternatives like Sticky Notes by Amazon Basics or Avery reduces direct revenue from one of their flagship lines.

medium

I pledge to i will replace 3m scotch tape with a competing brand for all my household needs

Scotch tape is a staple 3M consumer product available at virtually every retailer; switching to brands like Duck or Staples house-brand tape withdraws recurring spending from 3M's consumer segment.

medium

I pledge to i will switch from 3m filtrete home air filters to a competing brand

Filtrete is a leading 3M consumer brand in the home filtration market; replacing it with alternatives like Honeywell or Nordic Pure on a recurring basis represents meaningful lost subscription-style revenue for 3M.

hard

I pledge to i will audit my home and replace all 3m consumer products with non-3m alternatives

3M products span adhesives, cleaning supplies, safety equipment, and home improvement — a full household audit and systematic replacement maximizes economic pressure across multiple product lines.

hard

I pledge to i will stop purchasing 3m safety and personal protective equipment and switch to competing brands for all future purchases

3M is a dominant player in consumer and professional PPE including respirators and ear protection; committing to competitor brands like Honeywell, MSA, or Moldex withdraws spending from one of 3M's highest-margin consumer-facing categories.

Take action on this campaign